The assumption is that brand strategy comes after product-market fit, after growth, after funding. But the companies that stand out understand that brand strategy should be a priority from day one. Because brand strategy isn’t […]
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PODIMO – How to tackle an issue with creativity.
I loved this ad from Podimo that youtube has been targeting me! I’ve listened to many Spanish content creators on Podimo for over a year now, and it was funny to realize how each of them pronounces […]
LUSH did it again – Brands that make an impact
LUSH is doing it again. Just a few days ago I was saying how much I love it when big brands make a move that seems to make the whole world shake for a moment. Now […]
Why is Facebook now Meta?
Meta is much more than what it was in 2004 when Facebook was created, and the name and identity of the parent company affects each and every platform they own.
If they want to be seen as more than “just” Facebook, a new identity was needed.
The social Brand Purpose of big brands. Kindness, or just Marketing?
Purpose, Mission, Vision, Values, Brand Manifesto… today the big brands have more abstract concepts than the Bible itself. All these concepts mark the strategic direction of the company in one way or another, even if […]
Brands «no-logo» and debranding. Yes or no?
Lately there is a trend towards simplification in the world of brands what we call «debranding». I commented on it in the post about the latest rebranding or logo changes, and I also mentioned it […]
How to create brand names when everything is already invented.
More than 10 million brands are registered worldwide each year. There are more than 500 million accounts on Instagram, and there are more than 1.7 billion websites in the world. Considering that online presence is […]
Audiobranding: the sound identity of brands.
Until relatively recently, when talking about a brand, reference was made only to the logo. Sometimes, hopefully, to corporate visual identity in general. Today it has already become clear that a brand is much more […]
The new logos of the big brands. Casuality or trend?
In recent years the rebranding and logo changes of the big brands have followed a fairly similar trajectory. The changes have generally been to come up with a simpler, cleaner image, with fewer details. Easy […]
Clubhouse. The new social network based 100% on voice.
When it looked like we'd seen it all before, a new social network arrives. If you haven't heard of it yet, it's normal, because it's been around for less than a year and it's been […]