Obviously it's hard to talk about Pepsi without mentioning Coca-Cola. In my opinion, and according to several articles, Coca-Cola remains superior to Pepsi at the general level – although in some countries, especially those emerging, […]
Blog
Icons that are already in our minds: the arrow from Amazon.
Amazon has been in continuous growth for years, but in the year 2020, it has increased its logistics by 50%. Few countries are left in the world where the vans of the e-commerce giant have […]
Icons that endure in time: Carbonell’s gypsy
When is the right time to make a rebranding? It’s hard to stay up to date in an era where everything changes so quickly. The changes also involve large investments and an effort from consumers […]
Brands that adapt to whatever comes next. The case of DiverXO
Having a good product is super important to be successful. But there are so many great products out there that no one has discovered yet … Therefore, providing great products with great brands is the […]