Meta new logo

Why is Facebook now Meta?

As usual when a big company is about to make a big move, there was a lot of speculation. 

What will be the new name? Will the interface change too? Will Facebook still be Facebook?

We can now chill down, as nothing really happened to Facebook the app, which is what most people actually care about.

And there lays the problem. The name Facebook was referring to two very different things. Facebook the app that we all know, and Facebook the company group, which also owns Instagram and Whatsapp among others.

So as you probably know by now, seeing that in your Facebook app nothing has changed other than the logo at the bottom of the screen while loading, it is Facebook, the company, which has now a new name: Meta.

Meta new logo

Why did Facebook change the name to Meta?

The official version from Mark Zuckerberg as shared during the Connect conference is that “Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.”

This is a similar move to what Google did back in 2015 when they restructured the organization and created Alphabet as the parent company.

In short, it was time to give one of the biggest brands in the world its own name and identity.

The story behind the name Meta

The new name comes from the idea of the Metaverse: a shared online 3D virtual space.

Facebook has already conquered the world, now they want to conquer the virtual world too.

Mark Zuckerberg sees the Metaverse as the future of the internet. And as futuristic as it may sound, we’ll all probably be in that future sooner than later.

A good strategy, or an escape from troubles?

I think this change makes all sense, from a branding point of view and from a business point of view.

Some say that the strategy behind this rebranding is to distract and have the audience talking about something else, other than all the criticism they have been surrounded by in the last months due to leaked internal documents.

But a rebranding is not something you can plan in a month, especially when you’re one of the world’s biggest brands. It involves months of planning and research and massive investments.

I do think that this rebranding was planned and necessary.

Meta is much more than what it was in 2004 when Facebook was created, and the name and identity of the parent company affects each and every platform they own.

If they want to be seen as more than “just” Facebook, a new identity was needed.

At the same time, the parent company name being the same as one of the companies in the group was potentially a big risk, because when something goes wrong with Facebook, everything from reputation to stock market levels would be affecting all the other companies in the group.

In conclusion, I like the new identity and the promise behind it. I’m both curious and a bit scared about what the future and the metaverse will bring but they sure know what they are doing. 

And here’s a little Meta gif I love:

Meta logo facebook

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