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Purpose, Mission, Vision, Values, Brand Manifesto… today the big brands have more abstract concepts than the Bible itself. All these concepts mark the strategic direction of the company in one way or another, even if […]

Lately there is a trend towards simplification in the world of brands what we call «debranding». I commented on it in the post about the latest rebranding or logo changes, and I also mentioned it […]

More than 10 million brands are registered worldwide each year. There are more than 500 million accounts on Instagram, and there are more than 1.7 billion websites in the world. Considering that online presence is […]

Until relatively recently, when talking about a brand, reference was made only to the logo. Sometimes, hopefully, to corporate visual identity in general. Today it has already become clear that a brand is much more […]

In recent years the rebranding and logo changes of the big brands have followed a fairly similar trajectory. The changes have generally been to come up with a simpler, cleaner image, with fewer details. Easy […]

When it looked like we'd seen it all before, a new social network arrives. If you haven't heard of it yet, it's normal, because it's been around for less than a year and it's been […]

Obviously it's hard to talk about Pepsi without mentioning Coca-Cola. In my opinion, and according to several articles, Coca-Cola remains superior to Pepsi at the general level – although in some countries, especially those emerging, […]

Amazon has been in continuous growth for years, but in the year 2020, it has increased its logistics by 50%. Few countries are left in the world where the vans of the e-commerce giant have […]

When is the right time to make a rebranding? It’s hard to stay up to date in an era where everything changes so quickly. The changes also involve large investments and an effort from consumers […]

Having a good product is super important to be successful. But there are so many great products out there that no one has discovered yet … Therefore, providing great products with great brands is the […]